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THE CLIENT
Blue Room Cinebar - Licensed Cinemas & Bar
THE CHALLENGE
We have been with Blue Room Cinebar from their inception and watched them grow from a small boutique operation to a serious player in their sector. Local awareness is now very high, but we needed to get the word out a little further and generate some brand awareness outside of the local area.
THE SOLUTION
We skinned a taxi with a bold message selling the great service they provide and reinforcing the message with their 10 year anniversary logo. The taxi will be driving the streets of Brisbane for the next 12 months, so to accompany this, a social media campaign is running on Facebook asking people who see the taxi to snap a picture, and upload it to win a double pass to a film of their choice. This gives them the opportunity to fully experience the luxury, quality and style that Blue Room Cinebar offers.
