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THE CLIENT
Prader-Willi Syndrome Association of Victoria (PWSA Vic)
PWSA Vic is a not for profit support group that provides education, support and assistance to people suffering from PWS and their families.
THE CHALLENGE
PWSA Vic needed a more professional look to assist with building confidence within the Association as well as Government funding applications.
THE SOLUTION
We created a new brand identity and other collateral items they were lacking.
Training and education materials were created in easy to understand formats providing the latest information for the parents of children newly diagnosed with PWS. Specific icons for use along side the logo were created to help differentiate the various types of information such as Health & Well Being, Behaviour Management and more to aid people in the navigation of this complex condition.
THE OUTCOME
The new logo has now been also adopted by the PWSA Australia and other PWS state branches.
The new look has also been critical in the success of their recent conference in Melbourne.
A conference logo and website enabled them to attract pharmaceutical giant Pfizer as a major sponsor. It also helped attract high value speakers and placed them in the enviable position of having to turn many of them down. Conference attendance numbers were 250% higher than the previous.
A selection of collateral items that were created are shown below.
